--- title: "WhatsApp Marketing Software on Meta's Cloud API" description: "Rapio is WhatsApp marketing software: plan, send and measure WhatsApp marketing messages on the official Cloud API, with no markup on Meta's messages." url: https://getrapio.com/ updated: 2026-10-01 --- WhatsApp Marketing Software # Start sending WhatsApp marketing messages now. Pick a customer list, send a personalized message, watch it perform. Rapio runs the whole campaign on the [official WhatsApp Cloud API](https://getrapio.com/resources/whatsapp-cloud-api/). The first 100 marketing messages are free on every plan. **Live in minutes.** Connect your WhatsApp Business Account, upload a customer list, send and analyze. **Fixed fee, no markup.** Meta bills the messages at its [WhatsApp Business API pricing](https://getrapio.com/pricing/#api-pricing); Rapio adds nothing per message. **Everything in one place.** Campaigns, audiences, templates and reports. Why WhatsApp marketing ## What sets this channel apart is not the breadth of its reach but its closeness. Your customers open WhatsApp more than any other app in their day. Your emails wait in their inbox and your posts get lost in their feed. On WhatsApp, your message lands right next to the people they talk to most. Send them a well-prepared offer they agreed to receive, at the right time, and it gets read. Why Rapio ## Built for the way you already run campaigns. You plan, target and measure every other channel. On WhatsApp, bulk sending is easy to set up and easy to lose control of — reports go stale, budgets creep, contact lists get messy. Rapio gives you the structure you already expect everywhere else. ### Run it as a campaign, not a blast. Pick an audience, choose a template, set the start date and follow the results — the same steps you take in every other channel, instead of a one-off message sent to everyone at once. ### Your audience, ready when you are. Upload a customer list once and reuse it for the next campaign. You see who can be messaged before you send, and anyone who opted out stays out of every campaign after that. ### Reports you can still show next quarter. Meta resets reads and clicks after 7 days and keeps template analytics for 90. Rapio keeps the history, so the report you share in March still matches the one you saw in September. ### A budget that holds. Your plan is your budget. Sending stops at the limit, with no automatic upgrade and no overage fee, so there's nothing to explain at the end of the month. Beyond Meta's own [messaging limits](https://getrapio.com/resources/whatsapp-messaging-limits/), your plan is the only ceiling. How it works ## From a spreadsheet to a delivered campaign. 01 ### Connect your WhatsApp Business Account Sign in with Meta once and pick your [WhatsApp Business Account](https://getrapio.com/resources/whatsapp-business-account/). Its phone numbers come along, and the templates you write in Rapio go to Meta for approval from the same screen. → Account and numbers ready 02 ### Upload a customer list A CSV of people who agreed to hear from you is enough. Rapio cleans it, shows how many people can be messaged, and explains every row that was left out. → Audience size known before you send 03 ### Pick a template and send Choose an approved template, put each person's name in it, preview it on a phone, check the estimated cost, and start. → Cost estimated before the first message 04 ### Read the report Delivered and read as they happen, per campaign, with the Meta cost beside them. → Reports that don't expire Features ## Everything WhatsApp marketing needs, in one place. Campaigns ### Plan, send and measure campaigns without a spreadsheet in sight. Lay next quarter's campaigns on a timeline, build a send in four steps, and follow delivered and read as they happen. Every campaign has one page for its numbers and its controls. [Explore Campaigns ›](https://getrapio.com/features/campaigns/) Audiences ### An audience ready to message in seconds. Upload customer lists, see who can be messaged, and keep everyone who opted out away from every campaign. [Explore Audiences ›](https://getrapio.com/features/audiences/) Message Templates ### Templates approved by Meta, without the back-and-forth. Write, submit and track every template from one screen, and know its quality before it goes into a campaign. [Explore Message Templates ›](https://getrapio.com/features/templates/) Media Library ### Upload creative once, reuse it across templates. Images, videos and documents in one place, checked against WhatsApp's limits the moment they arrive, and ready to pick from any template. [Explore Media Library ›](https://getrapio.com/features/templates/#media) Change History ### Every change, from day one. Who imported, who sent, what Meta changed and when — one timeline, kept from the first day of the account. [Explore Change History ›](https://getrapio.com/features/change-history/) Pricing ## Same product on every plan. Only the volume changes. The first 100 marketing messages are free on every plan, and no card is needed to start. Growth **$79** /mo **60,000 marketing messages** — Ticket reply within 48 hours Regular campaigns to a list that keeps growing. Scale **$199** /mo **180,000 marketing messages** — 48-hour replies and onboarding support Several brands, or one that sends weekly. Enterprise **Custom** **180,000+ marketing messages** — 24-hour replies committed in an SLA, a call every two weeks Same product, more service around it. Priced on volume. Ready to send WhatsApp marketing messages? [Take the 2-minute survey →](https://getrapio.com/resources/whatsapp-readiness-check/) ## Rapio, in short. Rapio is WhatsApp marketing software for marketing teams. It runs the whole campaign — templates, customer lists, sending and reports — on the official WhatsApp Cloud API, for a fixed monthly fee with no markup on Meta's messages. ### Who is Rapio for? Marketing teams that already plan, target and measure their other channels and want WhatsApp to work the same way. No code is needed: you connect your WhatsApp Business Account through Meta's signup window and run every campaign from Rapio. ### How much does it cost? Two parts. Rapio is a [fixed plan](https://getrapio.com/pricing/) — Growth at $79 a month for 60,000 marketing messages, Scale at $199 for 180,000. Meta charges separately for every marketing message it delivers, at its own rate for each country, billed to the card on your WhatsApp Business Account. Rapio adds nothing per message, and the first 100 marketing messages are free on every plan. ### Does Rapio use the official WhatsApp API? Yes. Rapio is built on the WhatsApp Cloud API, Meta's own API for the WhatsApp Business Platform. Messages go out from your own WhatsApp Business Account and phone number, under Meta's rules. ### What do I need before the first campaign? A WhatsApp Business Account with a phone number and a payment method, customers who agreed to hear from your business, and a message template Meta has approved. [The readiness survey](https://getrapio.com/resources/whatsapp-readiness-check/) shows what's left, in the order that saves the most time. ### What happens to people who opt out? Rapio's [Audiences](https://getrapio.com/features/audiences/) keeps them out of every campaign from then on, on its own. Switching off marketing in WhatsApp, tapping Unsubscribe, replying "stop" or a request added by hand — each counts the same.