---
title: "WhatsApp Business Platform Resources"
description: "The WhatsApp Business Platform explained in plain language: the Cloud API, WhatsApp Business Accounts, messaging limits and what you need to start."
url: https://getrapio.com/resources/
updated: 2026-09-27
---

Resources

# The WhatsApp Business Platform, explained.

Meta's terms in plain language — for the people who send the messages, not the people who write the code.

[*Free guide · PDF · 29 pages* **WhatsApp marketing guide: end-to-end campaign management** Set-up, messaging limits, campaign management and measurement, in one file for your team.](https://getrapio.com/resources/whatsapp-marketing-guide/)

## How WhatsApp's platform works

The names Meta uses — platform, Cloud API, Business API — and what each one actually covers.

[**What is the WhatsApp Business API?** The name everyone searches for, and what it means today. *Read · 7 min*](https://getrapio.com/resources/whatsapp-business-api/) [**What the WhatsApp Business Platform is** The building blocks, the accounts and the rules, in one read. *Read · 8 min*](https://getrapio.com/resources/whatsapp-business-platform/) [**WhatsApp Cloud API for marketing messages** The part that sends, and what it leaves to a marketing team. *Read · 7 min*](https://getrapio.com/resources/whatsapp-cloud-api/)

## Getting your WhatsApp Business Account ready

Everything on Meta's side, before and after your first message. Nothing here is about your Rapio account.

- [**Are you ready to send your first WhatsApp marketing message?** A few questions about your account and your list, and a plan with what’s left, in order. *Survey · 2 min*](https://getrapio.com/resources/whatsapp-readiness-check/)
- [**How to set up your WhatsApp Business Account for marketing messages** Business portfolio, phone number, payment method, verification, opt-in and templates — in the order that saves the most time. *Read · 9 min*](https://getrapio.com/resources/set-up-whatsapp-business-account/)
- [**WhatsApp opt-in: what Meta requires before you send marketing messages** Whether you really need it, what happens when you send without it, and how to collect it. *Read · 6 min*](https://getrapio.com/resources/whatsapp-opt-in/)
- [**WhatsApp Business Account (WABA), explained** What it holds, who owns it, and how Meta is changing it from 2026. *Read · 6 min*](https://getrapio.com/resources/whatsapp-business-account/)
- [**Messaging limits, from 250 to unlimited** How many people you can reach in a day, and what makes that number grow. *Read · 8 min*](https://getrapio.com/resources/whatsapp-messaging-limits/)

Looking for a term? [The glossary](https://getrapio.com/resources/glossary/) has the words Meta uses, one plain sentence each.