Rapio is WhatsApp marketing software for marketing teams. It runs the whole campaign — templates, customer lists, sending and reports — on the official WhatsApp Cloud API, for a fixed monthly fee with no markup on Meta's messages.
Hi, I'm Ömer.
My journey in adtech started with internships during university. Right after graduating, I joined Google, and that's where I truly learned how the digital advertising ecosystem works, from the inside.
In the years that followed, I built products across many different ad networks, working on creative testing products, campaign production operations and bidding operations. For the past two years, I've been working on an Apple Ads campaign management platform in Turkey.
In August 2026, I brought all of that experience together and started building Rapio.
WhatsApp is the app your customers open every single day. Yet most software built on it still treats it as a simple way to send messages. I took a different approach: I took the WhatsApp Cloud API, the infrastructure Meta offers businesses, and built on top of it with the logic of the ad platforms I've spent years building.
The result is Rapio, WhatsApp marketing software that runs the whole campaign end to end. From setting up your campaign to measuring its performance, you manage the entire process in one place, just like the ad platforms you're already used to. Along the way, you unlock a whole new channel to reach your customers.
I'm here to listen to the problems you run into and to make Rapio a little better every day, together with you. If you have a question or an idea, or just want to say hi, feel free to reach out anytime.