Resources
The WhatsApp Business Platform, explained.
Meta's terms in plain language — for the people who send the messages, not the people who write the code.
Free guide · PDF · 29 pages
WhatsApp marketing guide: end-to-end campaign management
Set-up, messaging limits, campaign management and measurement, in one file for your team.
Get the guide
How WhatsApp's platform works
The names Meta uses — platform, Cloud API, Business API — and what each one actually covers.
What is the WhatsApp Business API?The name everyone searches for, and what it means today.Read · 7 min
What the WhatsApp Business Platform isThe building blocks, the accounts and the rules, in one read.Read · 8 min
WhatsApp Cloud API for marketing messagesThe part that sends, and what it leaves to a marketing team.Read · 7 min
Getting your WhatsApp Business Account ready
Everything on Meta's side, before and after your first message. Nothing here is about your Rapio account.
- Are you ready to send your first WhatsApp marketing message?A few questions about your account and your list, and a plan with what’s left, in order.Survey · 2 min
- How to set up your WhatsApp Business Account for marketing messagesBusiness portfolio, phone number, payment method, verification, opt-in and templates — in the order that saves the most time.Read · 9 min
- WhatsApp opt-in: what Meta requires before you send marketing messagesWhether you really need it, what happens when you send without it, and how to collect it.Read · 6 min
- WhatsApp Business Account (WABA), explainedWhat it holds, who owns it, and how Meta is changing it from 2026.Read · 6 min
- Messaging limits, from 250 to unlimitedHow many people you can reach in a day, and what makes that number grow.Read · 8 min
Looking for a term? The glossary has the words Meta uses, one plain sentence each.